The concept began in middle school during the years I started making music. Flash forward to college and through lots of changes and periods of diving head first into songwriting, my first song came to life.
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From a folky pop song written on guitar, to bouncing ideas over the course of several months with professional producers in the studio, to finishing the record in LA— we created a record that I adore. With my love for pop music being the thread through it all- this record was a deep exploration into studying the points of intersection between left field Indie and commercial radio pop musicians - specifically the collaborations in the 70's and early 2000's! Some big inspirations for the musical vibe and vocal character were Melanie Martinez, Halsey, Billie Eilish, Ellie Goulding, and Taylor Swift. 

When I was first concepting this video, I realized I wanted to tell a story centered around having faith in the face of defeat from being bullied as a young child— as well as what that evolution might look like. To feel the sadness, anger, peace, joy, and love. The quiet moments AND the loud moments. As a shy little girl/only child, making friends and avoiding getting picked on was the hardest thing for me to overcome in grade school. It wasn't until I got older that I was able to understand that its okay to fully be myself no matter who sticks around.

Its about transforming trauma into empowerment through self awareness and reflection. Its about giving love to all the parts of you that you've shadowed. It's a chaotic evolution of how my past, and future are connected through my memories and intentions.
Its a message to anyone who has ever been bullied that there are guiding lights everywhere inspiring us to continue showing up and authentically being ourselves.

Along with a music video I also had the honor of designing my first line of merch as an indie artist. I partnered with a woman who owns a candle and soap co. and we created a custom lilac scented candle. I had the opportunity to design the label/packaging and overall aesthetic.